第一次看见这个字, from dictionary http://www.onelook.com/?w=fare&ls=a , the various explanations are summarized as follows:
---food and drink
---FOOD noun SLIGHTLY OLD-FASHIONED
---The type of food that is served in a restaurant:
---The food and drink that are regularly consumed.
---Food that is provided, especially when simple and substantial
---A range of food.
---Something offered for consumption, such as food, drink, or entertainment, esp. in a commercial establishment such as a restaurant or theater
---Food provided
---(in a restaurant) the type of food that is served
American Fare 似乎泛指美式食物, 或出售的美式食物 (in restaurant, hotel etc)。 Google 中有不少网页关于 "American Fare" provided in restaurants. An article “Typical American Fare” in http://www.discoverabroad.com/US/Mpe/AmericanFare.htm may be referred.