职位名称：Web Marketing Specialist 职位描述/要求：As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. Our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life.
We have been driving innovation in analytical instrumentation for over 50 years. Today, more than 6,000 employees at over 90 locations worldwide are working towards this challenge.
Essential Duties and Responsibilities: The incumbent will be responsible for organizing and managing the localization and personalization of the corporate web site bruker.com for China including connectivity to WeChat.
• Responsible for the localization of the corporate website in the Chinese market while adhering to global website content standards and strategy. • Translate and publish the website content to synchronize the local website to the global website. Optimize translation workflow efficiency with external partner network. • Demonstrate and advocate best practices in web design and value content delivery to drive and optimize local SEO. • Drive and monitor local web lead generation and ensure leads are processed according to established corporate workflows. • Assist with the web support for offline event and webinars as well as support the digital transformation of live events utilizing the company’s established marketing automation and webinar platforms. This position will ensure a seamless integration of the various digital tools in the local market to successfully drive initiatives in the Chinese market. • Collaborate with market product management and applications teams to deliver high quality, localized content on the website and through various channels such as local social media, newsletters and communication through marketing automation.
Qualifications: • Five years of experience with the digital web marketing platform Adobe Experience Manager.
• Bachelor’s degree required, advanced degree a plus. Marketing degree or formalized training desired • Fluent in English & Chinese, spoken and written. • User experience designing, developing, maintaining or managing digital content through digital web marketing platform Adobe experience manager and other digital tools • Experience with Wechat Mini Program, website, mobile and other digital channels • Highly communicative, have excellent attention to detail, and the ability to follow an established process. Previous experience with content uploads/migration is ideal! • Excellent skills in planning, prioritizing and organizing, able to meet deadlines. • Strong interpersonal skills with the ability to work effectively cross-functionally in an international team and environment. • Genuine interest in technology and research. • Will work in an international and global team and will provide expertise to the overall APAC region.
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